Marketing has changed so much just in the past several years. Once just about everyone had a brochure-type of web site, that type of marketing became obsolete. We can no longer sit idly on the web waiting for someone to come looking for us. While we’re waiting, a competitor will be aggressively wooing your customers away with every digital and social media tool available.
Marketing today is about reaching out, showing personality, building relationships, and communicating constantly.
Luckily, with a relatively small investment, communicating with your customers, and luring in new ones, has become an easy and affordable (not to mention critically important) thing to do.